Tuesday, July 7, 2009

Rockers and Youth to the Rescue

I can’t tell you how many times The General has been at OHV meetings comprised mostly of aging white guys of various body types. What has been lacking is getting younger riders involved in land-use advocacy.

The good news in what has been a virtual avalanche of OHV-related bad news lately is that there are a growing number of young people who are stepping up the plate and answering the call.

Just recently, the Peace Mafia, an alternative rock band based in Reno, Nevada, managed a rock/BRC booth at Mammoth MX. Their goal is to get rockers, young people, racers, and others involved in helping keep trails open. The band has made a long-term commitment to land access.


BRC News Release on Peace Mafia/Mammoth MX


Also, I see other younger riders getting involved and learning the trade. In Northern California, a rep. for a major aftermarket company is representing OHV interests
on a county/stakeholder planning group. He has made a commitment to learn the process so he can be part of the solution. Good for them and even better for us old guys and the sport.

I challenge more celebrities in the art/music/movie/TV industry to get involved in the fight to keep trails open. Consider hosting a concert or trail ride. Donate your time for a PSA. Consider making a financial contribution to BRC or some other land use organization. There is no time like the present for you to get involved.

If you want to send a donation, plan a concert, host a fundraiser trail ride, or make some other commitment…feel free to contact The General.

Don Amador
The General’s Recreation HQ
555 Honey Lane
Oakley, CA 94561
Office: 925.625.6287
Email: damador@cwo.com

To send a donation to BRC:

The BlueRibbon Coalition, Inc.
4555 Burley Drive, Ste. A
Pocatello, ID 83202

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