Tuesday, July 5, 2011

Raley's Supermarket to Rescue CA State Park Budget Mess?

Official HQ/BRC Land Use Battle Wagon

The Recreation HQ was encouraged recently when it read about Raley’s effort to raise funds to help keep regular California State Parks in the black.

Fresno Bee Article on Supermarket Fundraiser

For several years, HQ has been encouraging California State Parks that the best way to keep regular parks open is to think out-side-of-box and make their program more relevant and self-sustaining. HQ also cautioned state park leadership and the legislature against continuing to lean on OHV Trust Fund monies as a “fiscal crutch.”

March 10,2010 Blog on Encouraging Parks to Become Relevant and Use Creative Ways to Stay Open

Please take the poll in the upper left hand corner of this blog page. The idea for ads and coupons that could be placed in state park mailings came to me as an idea when I opened some correspondence from the U.S Postal Service and they had a number of local ads. Several of which I intend to take advantage of.

Feel free to share your ideas on how State Parks can stay in the black.

Thanks in advance for your service and ideas!


  1. Yes, it is time to be creative indeed! I am encouraged by a local mountain bike race that was held at Annadel State Park in Santa Rosa that had 615 participants and raised $25,000 that was entirely donated in an effort to keep the park open. Good to see State Parks allowing competitive events that are run safely and which raise funds to keep the park open!

  2. I don't recall ever receiving any state park mailer. Maybe they need to do a better job of advertising.
    Open the parks up to a greater variety of activities. Concerts and festivals come to mind as they could appeal to a wide cross section of the public. Cities and counties do it.

  3. Maybe having state parks send out mailers about activities (coupons/ads could be in them) could be part of a modern marketing campaign? Or maybe the State Parks Foundation could help with this?

  4. I can think of 10 State Parks that would make great SVRA's. That's the answer. The State of California needs to "fish where the fish are".